Giang is a senior brand designer, currently based in Berlin, with over 7 years of experience. Her practice focuses on brand identity, visual system, and art direction.
Her visual language is defined by the interplay between restraint and expressiveness. This allows her to collaborate fluidly with early-stage startups to lifestyle and global brands, as well as across a wide range of industries and sectors. These include agriculture, finance, technology, F&B, retail, and beauty, among others.
3 words to describe her way of working:
intuitive
methodical
reflective
Selected Clients: MUJI, New Zealand Plant & Food Research, Tinmen Capital Singapore, Lotte Group, and others.
Beyond commercial work, she also takes an interest in sustainability, community, and cultural projects.
Inspiration for work: 1. Fun, 2. Coffee & pastries, 3. Nature, 4. Arts & crafts, 5. A good walk.