hè hè
Visual Identity Design, Brand Collaterals Design
Years of experience in Seattle’s F&B industry led Nikki, founder of hè hè, to spot a unique opportunity. Noticing the city’s increasingly diverse and sophisticated customer base, she was inspired to introduce a new beverage—sugarcane juice—into Seattle’s evolving yet still under-diversified food scene.
Starting with sugarcane juice as its flagship product, hè hè aspires to enrich Seattle’s Vietnamese culinary landscape. The brand identity captures the founder’s spirit and unique vision, embodying the experience hè hè aims to deliver.
Role: Sole Designer
Project Manager: Lan Pham