Brand Identity Design, Website Design, Packaging Design Lá Lành means "the good leaf," a phrase taken from the Vietnamese proverb “the good leaf protects the broken one.” This name carries the essence of care, community, and resilience, mirroring both the brand’s values and its offerings.
Lá Lành was established as part of the Binh Dinh Safe Vegetable Initiative, a collaborative project between the governments of Vietnam and New Zealand. This initiative aims to improve the livelihoods of farmers, enhance consumer well-being, and protect the environment through the development of safe vegetable products.
Guided by practicality and humanistic values, the design strategy focuses on impactful messaging, a clear iconography system, and workaday typography to tell Lá Lành’s story—connecting the brand with its audience.