Giang Ho
Senior Brand Designer

CV upon request,
or just reach out to connect:
giangho.work@gmail.com

Lá Lành


Scope of workIndustryYear
Brand Identity Design, Website Design, Brand Collaterals DesignAgriculture2019
Lá Lành means "the good leaf," a phrase taken from the Vietnamese proverb “the good leaf protects the broken one.” This name carries the essence of care, community, and resilience, mirroring both the brand’s values and its offerings.

Lá Lành was established as part of the Binh Dinh Safe Vegetable Initiative, a collaborative project between the governments of Vietnam and New Zealand. This initiative aims to improve the livelihoods of farmers, enhance consumer well-being, and protect the environment through the development of safe vegetable products.

Guided by practicality and humanistic values, the design strategy focuses on impactful messaging, a clear iconography system, and workaday typography to tell Lá Lành’s story—connecting the brand with its audience.

Role: Lead designer

Photography: Linh Pham, Anh Yu, Ly Xuan Loi
Art director: Cong Huynh
Designer: Lan Le
Project manager: Nga Hoang
Creative Director: Gregory Jewett

Studio: Rice Creative



Other Work

Inquires:
Brand identity.
Visual System.
Creative Direction.
& Creative Collaboration.

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