Lotte World Aquarium
Key Visual Identity Design, Way-finding System Concept, Pictogram Design
(Due to the confidentiality of the project, a full work showcase is available upon request.)
Located in Hanoi, spanning approximately 9,000m2, Lotte World Aquarium aims to provide a state-of-the-art experience for both Vietnamese and international visitors. To achieve this, Lotte World Aquarium required a visual identity that complements its existing logo, paying homage to Vietnamese culture while appealing to an international audience.
In addition to the key visual identity, we developed a multi-purpose wayfinding system, adaptable to 4 languages and seamlessly integrated with the aquarium’s interior architecture.
Role: Art director, Lead designer
Creative director: Uyen Ngoc
Designer: To Van
Studio: Hai&ikigai