Brand identity , Way-finding SignageLocated in Hanoi, spanning approximately 9,000m2, Lotte World Aquarium aims to provide a state-of-the-art experience for both Vietnamese and international visitors. To achieve this, Lotte World Aquarium required a visual identity that complements its existing logo, paying homage to Vietnamese culture while appealing to an international audience.
In addition to the key visual identity, we developed a multi-purpose wayfinding system, adaptable to 4 languages and seamlessly integrated with the aquarium’s interior architecture. Role: Art director, Lead designer Creative director: Uyen Ngoc Designer: To Van
Studio: Hai&ikigai
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