Giang Ho
Senior Brand Designer

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Lotte World Aquarium


Scope of workIndustryYear
Brand Identity Design, Way-finding SystemEntertainment2020
Located in Hanoi, spanning approximately 9,000m2, Lotte World Aquarium is the largest aquarium in the North of Vietnam, and has the largest curved aquarium tank in Southeast Asia. 

LWA aims to provide a state-of-the-art experience for both Vietnamese and international visitors. To achieve this, Lotte World Aquarium required a visual identity that complements its existing logo, paying homage to Vietnamese culture while appealing to an international audience.

In addition to the key visual identity, we developed a multi-purpose wayfinding system, adaptable to 4 languages and seamlessly integrated with the aquarium’s interior architecture.

Role: Art director, Lead designer
Creative director: Uyen Ngoc
Designer: To Van

Studio: Hai&ikigai




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