MUJI Pop-up Exhibition
The exhibition invites visitors to pause and reflect on the quiet intelligence of everyday objects. It unfolds across three familiar rhythms of living: At Home, At Work, and On the Move. Each section opens like a small vignette, where ordinary objects are reimagined in an intentional context.
Conceived as a modular system, the exhibition allows for flexible transport and reinstallation across 5 malls in 3 cities across Vietnam. Materiality is inspired by Vietnamese culture and MUJI philosophy.
Role: Lead graphic designer
Product Design: Thu Le, Hung Le
Exhibition Design: Nam Hoai, Giang Ho
Graphic Design: Giang Ho
Illustration: Giang Ho, Xuan Phan
PM: Anh Nguyen, Nhi Nguyen, Duy Lam, Minh Cao
Print Producer: Kim Cuong
Documentation: Thu Tran team
Production: First Maker
Installation: Dam Gia Decor
Studio: The Lab Saigon