Visual Identity Design, Website Design, Brand Collaterals Design
Ting is a financial services platform that combines a digital wallet with a card issued by Vietbank, designed to provide people with peace of mind in their everyday financial decisions.
As a young brand, Ting’s logo design aims to capture attention, foster recognition while reflecting the brand’s commitment to simplicity and ease of use in product design.
The brand’s imagery features colorful characters inspired by Vietnamese folk art, modernized to resonate with young audiences. Custom diacritical marks in the typography bring a unique cultural flavor to the brand’s tone. Each design element is carefully crafted to deliver a holistic and cohesive brand experience.
Role: Lead designer
Illustrator: Jiji Custom
Type custom: Kia Tasbihgou
Motion graphic designer: Tung Tinh
Creative Directior: Gregory Jewett, Sebastiaan Weyler
Copywriter: Han Phan
Supporting Designer: Xuan Phan, Duc Cao, Lan Le
Project Manager: Paula
Studio: Rice Creative
Other work
Launching a new brand? Need a nice packaging for your product? Or just any design inquires. Drop me a line.
v Also, always looking out for collaboration with other creatives, studios and agencies.