Visual Identity Design, Website Design, Brand Collaterals Design
Ting is a financial services platform that combines a digital wallet with a card issued by Vietbank, designed to provide people with peace of mind in their everyday financial decisions.
As a young brand, Ting’s logo design aims to capture attention, foster recognition while reflecting the brand’s commitment to simplicity and ease of use in product design.
The brand’s imagery features colorful characters inspired by Vietnamese folk art, modernized to resonate with young audiences. Custom diacritical marks in the typography bring a unique cultural flavor to the brand’s tone. Each design element is carefully crafted to deliver a holistic and cohesive brand experience.